005 Anecdote
If you an Influencer, you need to remember, brands are not your friends. If you get cancelled for stating your extreme opinions, brands are the 1st one’s to cancel your brand deals. You have to be authentic with your content. there is no other way about it. However, as there is always a darker side to you, where and how are you going to draw a line to present the percent of authenticity.
“You want to be a king first, Before you become a philosopher”. When you are doing business in public eye , before stating your opinion, make sure to have a financial stability. Instead of completely depending on brand deals for marketing and money, start building community based business. For example, those who follow you for your content, sell a vacation trips/plans to them. you can earn by selling community education courses which is designed by you.
This helps in constant growth in your own community. This increases trust between you and your followers. Even when you get cancelled or algorithm shifted, you can make progress in the business.